It’s all about Usability!

I recently received a newsletter from my account with Google AdSence announcing some additional and optimized features to the service. some of it are quite impressive. If you don’t have an account yet, get one now to experience the new features.

The new / optimized features were:

1. Introducing AdSense for mobile

   AdSense for mobile automatically serves targeted ads to your mobile webpages, enabling you to earn money while providing useful information to your mobile users.

2. Announcing Video Units

   video units, a new way for publishers to enrich their sites with premium, relevant video content on an embedded YouTube player allowing you to choose which video categories to target to your site and which to exclude, as well as to customize the color scheme and layout of the YouTube player.

3. Referrals 2.0 to better choose your advertisers

   Publishers can now take advantage of the newest improvement to AdSence referrals program, CPA ads from AdWords advertisers pool, Referring your users to Google products by simply picking and choosing from the many great products and services offered. You can match the content of your site – and your users’ interests – by selecting the specific ads that you want to show on your page. Even better, you can place up to three referrals ads on your page in addition to your standard AdSense for Content ad units. You can read more about Refferals 2.0

4. Visual enhancements to serve ads in shape with rounded corners

   You can customize the shape of the ad unit further by selecting between square, slightly rounded, or very rounded corners. Pretty much interesting if you have a stylish rounded corners web 2.0 ready site!

5. Updating ads is more feasible now with a click away

   Now this is a good one! I’ve always hated changing the ad code on my blog whenever i do a slight change! By Using this new feature, you can store details about your AdSense unit, including ad size, colors, and channel settings, on our servers. That means you can update and change settings for your AdSense unit from within your account, without needing to change the ad code on your page. Want to change the border color of that banner on your site? Just use our new ad management feature to switch the color, hit Save, and presto - that AdSense unit on your site has a brand-new border.

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